But despite this all, I would align myself to your viewpoint just out of principle of having anti-consumerism alignment.
> This is like a caricature of modern day entrepreneurship.
Well, let me refer you to the wild hustle and bustle world of NFTs where you don't even get something physical!
$50 would have been questionable, would have pulled the trigger at $35. Odds are this will end in a pile of other flavor of the week productivity solutions (see bullet journal, panda planner, hipster PDA, moleskines and other notebooks).
That said, I find just switching to a new system keeps me on track for a month or two of productivity boost, then I revert to my old ways.
It was the first productivity/self organisation method that I could stick to. At least in parts.
Nowadays, some 15 years later, I still use it but adapted to my needs. I use it with any notebook I have available. Even if I prefer Leuchtturm 1917.
I don't use the index parts. But I use the markers for task, idea and so on.
I also liked the start of ugmonk. The minimalistic shirts. Or the canvas bag. The I do it myself and build a business with well designed stuff. And a great deal of content marketing.
But this product is imho purely ridiculous.