That's excellent, thanks very much. I'm also reminded of
Je n'ai fait celle-ci plus longue que parce que je n'ai pas eu le loisir de la faire plus courte. -- Blaise Pascal, Lettres provinciales, letter 16, 1657. (I am sorry for the length of my letter, but I had not the time to write a short one.)
Paul, I agree it needs to attract, entertain, and hold the reader but feel the verbosity is laziness in editing rather than style.