For this research, the co-authors worked with TVision
Insights, a TV performance metrics company that
developed innovative technology to passively monitor
who’s in the room and whether they’re actually looking
at what’s on the TV screen,
while respecting viewer privacy.
"Research" like this makes me wonder how the subject of economics ever entered the halls of academe. While writing this I'm wondering if the Frankfurt school of thought or Chomsky might have explained this actually already.