For Prometheus they could have just chosen to aim for smaller businesses, since that's 99% of businesses out here.
So it could just be a tradeoff.
I just find a kind of perverse humor in the fact that outside google Prometheus is viewed as alien technology - it even has that condescending name - but inside Google borgmon was considered the punch line of memes and/or a hazing ritual.
While the text based metrics aren't best, they are a reasonable compromise, and I found that it provides a good enough common interface where if needed I can change what collects from it later on.
Are there better options? SURE! I can, however, usually get my 80% of the problem solved with Prometheus integration and worry about scaling later.