That's why I'm a big advocate for infrastructure changes. The expected behaviour should be the most comfortable one.
Raised crossings[1] or deliberate narrowing [2] forces people to pay attention and slow down.
[1] https://commons.wikimedia.org/wiki/File:Raised_Crossing_In_P...
[2] https://www.google.com/maps/@51.5376862,-0.1105682,3a,75y,19...