Facebook staff now to be known as “Metamates”
twitter.com
twitter.com
Does anyone actually see the majority of the planet strapping Oculuses to their face and spending even a fraction of the amount of time there that people are currently spending on FB and IG?
I have an Oculus and other than Beatsaber and Alyx and a few other titles/apps, it's just not that exciting. The Nintendo Switch is at least an order of magnitude more fun.
And so the narrative changed, from:
"through the magic of {pixie dust technology} we can make providing chauffeur services so cheap it would be hugely profitable"
to
"we will replace all the human drivers with robots, any day now"
Of course, that future was much, much further away than purported, but it certainly was useful for pumping up optimism in a company where the present-day situation isn't necessarily favorable.
FB's money-printing products seem to be facing major headwinds. They're scandal-wracked, user growth is plateauing heavily especially in the most profitable markets, and a fast-moving competitor is rapidly eating into their most coveted growth areas and they seem unable to convincingly fight the trend. A narrative shift is certainly needed for them.
They needed a more exciting vision to continue to attract top talent, which is generally a prerequisite for a high stock price anyway.
Uber literally just forecasted positive cash flow by the end of this year, and the stock tanked. FB banking on a far future R&D move is not likely to fly well with investors. Most certainly not in the near future.
I think it's both a function of investors having been burned in the recent past with unicorns failing to deliver on their lofty promises, but also the reality that FB has suffered significant (read: catastrophic) reputation damage from the endless stream of scandals. FB employees seem to have an inexhaustible belief that they can weather any storm without permanent harm, but I suspect that isn't actually true.
More than that, the narrative shift isn't convincing. At least with Uber they had fancy robot cars to show off, even if they didn't work. What does FB have to convince us of the metaverse future? A lot of expensive CGI-rendered "concept reels" and very little actual product that is actually here (or imminent). The recent Superbowl ad did not contain a single frame of actual product footage - nor did the "fake" product in any way resemble anything FB has announced!
And the little that does exist (Horizon Worlds) is... really... really... painfully bad. The fact that FB has even let the public at these experimental products (rather than iterate internally) is baffling.
As someone who's been in the consumer tech space for a really long time the strategy here is just mind-boggling. The company continues to pitch no actual product - it has remained frustratingly vague about what the metaverse even is - but also insist at the same time that the entire company is reorienting around it. What little is released is shockingly poor - to the point where one wonders if these half-baked products will poison the well against a better thought-out and genuinely useful product further down the line. It reeks not of visionary thought and more dragging whatever you can out of the experimental arm of the company to try to cement the narrative shift.
If they execute on VR half as well as they did their core product than the hype is real
Yes, a story about the future that he wants to generate a collective social belief in.
Eventually, when XR headsets become the size and have the practicality of sunglasses, they will become as ubiquitous as smartphones are today. It would be naive to think that the current smartphone design is the end-all-be-all of personal computing devices. We're already seeing small drops in smartphone sales worldwide, some of which are undoubtedly related to the global crisis, but let's be real: the design has hardly improved from the glass slab of the iPhone. We've lost bezels and the tech has seen iterative upgrades and small innovations, but in general it's a stagnated market with no clear path forward.
Current generations of XR headsets are still far away from mass adoption, but once the tech is drastically easier to adopt, possibly within the next decade, companies will flock to fulfill the demand, and Meta will already have an established platform.
That's their bet anyway, and while I dislike everything they stand for, I can't say they're wrong in this case. Facebook might be dying, but they're seeing the writing on the wall and trying to pivot to an—as of yet—nonexistent market.
I have a really hard time seeing everyone would want to walk around with even sunglasses to augment their reality, though it could make sense for specific situations such as travelling to foreign countries.
But its really hard to be optimistic about some Metaverse or Second Life clone by Facebook (sorry Meta), where the difference is the use of XR.
If you are thinking about the future, why not consider using controlled robots as the movie Surrogates centers around: https://en.wikipedia.org/wiki/Surrogates
For gaming, XR or even VR will benefit a lot from smaller devices, but as with flying cars its still a long way off a photo realistic experience.
But it might be five years away or thirty. I'm skeptical of Facebook's efforts in particular.
The straightforward answer is that FB leadership sincerely believes that yes, that will happen.
Conspiracy theories about alternative motivations may be fun, but this is precisely why they purchased Oculus in the first place and they’ve been pretty clear and consistent about this.
Or pretends to, at any rate.
As per the incentive structures they may be presumed to enjoy at that payscale.
Related: when was the last time Facebook had a non-acquired "good idea"?
Meanwhile in VR land: Root/super user/driver level access to the system (worst of drm and anticheat software), tons of new data streams (full camera, and microphone access to the room. Some day to have eye tracking, mouth tracking , and anything you fit on health tracking watches), and of course the user can only use the device through the advertisers own software (no skipping of engagement features, no more noscript, and a nice little walled garden App Store).
I do, although it's very possible current attempts are too early for tech reasons and will remain relatively niche for years. Fundamentally the appeal of vr isn't games, it's to have communication and control ability on the level of a real life activity (or even better) but online. I'm not sure if that can be achieved without brain implants (not for vision - that's likely to remain external for a long time - but for everything else, especially motor control, sense of touch).
If brain implants are needed Facebook's attempts are at least a decade too early.
Regardless of Facebook's/Meta's current attempts, in the future majority of work and social activity will happen in vr, but the timeline is unclear. Well - at least in the timeline in which technical civilization doesn't collapse.
I've been following some of their research with their VR/AR hardware, and it appears to me they definitely have something for the future. They're investing massive amounts of money, and they seem to be miles ahead of everyone else (well, it doesn't seem like there is anyone else). To me, they clearly do have something for the future, with what seems like a very natural progression of technology and interacting with computers, with something like the Metaverse being an eventual end goal, maxing out that technology.
Maybe Metaverse isn't what people want, but there's so much between the computers we use now and the Metaverse that they can dip their toes in, along the way.
I'll say it with naive confidence: AR/VR is the future of display technology/use.
Then when all my friends are there, "working" I'll have plenty social incentive to get me to strap on the Oculus and be part of the group even if I wasn't getting paid/or didn't live the game. I remember wasting soooo many hours of my young life watching my friends play boring games of fifa, just because I wanted to part of the group.
I really don't love meta, they are insidious. but I'd rather my kid work the metaverse for extra cash than work as a "essential" worker.
I think that sex workers will rejoice about this, nobody else will really care, and "metamate" will mean something completely different in future.
I've completely written off FB and IG -- deleted my FB account about 7 years ago, I still have a 'legacy' IG account that I might log into once a year with a name that nobody would be interested in...and that's my extent of the Meta I have in my life. I have zero desire to get into VR (until they come out with something that will work for the guys like me that have poor vision), but, who knows what the world might bring in the next 40 years.
> Also the saying is a reference to a Naval phrase which Instagram has used for a while "Ship, Shipmates, Self"
The fact that he thinks this in anyway justifies the ridiculousness of this is telling. It’s a primary reason why people are astonished by it, aside from how silly it sounds. First, it’s somewhat insulting to the Navy. Second, the context is not even remotely close. And lastly, the direct implication is that the company is above everyone else.
This person probably makes upwards of a million a year (probably much more?). These people are truly disconnected from society and reality.
From their SEC filing, Mike Schroepfer made ~$21 Million in 2019 and $16 Million in 2020 [1].
[1] https://www.sec.gov/Archives/edgar/data/1326801/000132680121...
You do realise these "naval terms" aren't exclusive to the military? I'm deliberately throwing quotes around that phrase for good reason; Zuckerberg, and/or his marketing clowns clearly haven't read any of Patrick O'Brian's books, or any nautical references.
As someone else has pointed out, this is all sounding a bit L.Ron H.
I've heard that saying was what to do in an emergency. e.g. Save the ship! If you can't, save your mates. Once that's done, save yourself.
$20m+ guaranteed.
Let that sink in for a moment.
I think ol' Dougie was trolling them and never thought they might actually run with it.
Edit: source for the incredulous https://mobile.twitter.com/boztank/status/149366154542687027...
Almost all of the replies were from Meta employees, and almost all of them were hyper enthusiastic. It was almost like cult members reaffirming each other that they’re still in a high functioning group.
Now of course LinkedIn is gonna LinkedIn, but this post was cranked up to an 11.
It has prebaked responses to articles to be shared. HR gave a presentation on the shilling software and I couldn’t stop laughing.
- "it is great to be here"
- "I am inspired to let you know about.."
- "It is delightfull experience..."
- "It is such an amazing...."
- "What a great opportunity...."
" "It is my priviledge...."
> I was on tour in the United States back in '89, and we did a show in Cincinnati.
> During that show, I shouted out, "It's great to be in Cincinnati!"
> That was a lie.
My personal theory is that a lot of executives seem sold on this idea that they'll somehow hire a staff of people enthused to work there, for whom it's their dream job. People who act like that's true get ahead in those companies.
The key is that I'm basically retired. Have no desire to hire anyone. Have no desire to seek funding.
My three company values are: (1) sleep, (2) slow is smooth, and smooth is fast, (3) freedom at all costs.
I'm probably going to get banned on linked in once I start promoting things, but the goal is to just shit post on all the inspiration.
People don't be their real selves on LinkedIn. And once you know the artificiality of every post on it, you being to hate it.
Socks? Okay, cute. Socks for the rest of your family, and they already know enough about the ages of your children to send those sizes as well? Holy shit.
If you look at how creative people are in VRchat or Minecraft or other user-centric ecosystems I wonder how Facebook is supposed to be attractive to users.
https://www.bloomberg.com/opinion/articles/2022-02-16/mark-z...
> Zuckerberg has encouraged his employees to call themselves “Metamates” instead of “colleagues” or “co-workers” or “Steve.” It’s nautical! We’re going on a swashbuckling adventure! Ahoy, Metamaties!
> But nautical adventures don’t always end well. Indigenous Hawaiians killed Captain James Cook. Even successful explorers spread disease, enslavement and general human misery through the world.
He got lucky and failed his way to success.
You can't seriously believe this.
That, in general, assholes rise to the top? There have been studies upon studies upon studies upon even more studies of how socio-/psychopaths have what it takes. That's not to say that Zuck is a sociopath or psychopath, but I'm pretty sure there's something going on, for which we don't have a word/diagnosis, that is a sibling of the former two.
Scraping the college yearbook website to populate a website for voting on the attractiveness of female students (which is what Facebook started as) isn't all that impressive. A marginally gifted 12 year old could not only code that up in a week, but would also have the requisite lack of emotional maturity required to plaster women on a website for voting.
He identified the very worst, and most vulnerable, of what we are: how we count likes, dislikes, and friends (when "friends" become nothing more than a token economy). Instead of desperately trying to connect with humanity (like the rest of us neurodiverse individuals), he chose to disconnect humanity as a whole.
> You can't seriously believe this.
And the inability to seriously consider what your fellow human is warning you about is just the tip of that iceberg.
I am convinced he is seriously mentally unwell
Facebook cancer has meta-stasized to his brain?His big idea was a hot or not clone.
That move doesn't work anymore, though. The cat's out of the bag with TikTok, Snapchat, etc.
It's going to be funny seeing employees laugh it off and use the name ironically, and watch in horror as the irony is gradually lost in translation to newcomers.
Ouch - that stings me with my past history of nearly 2 decades as a megacorp product manager. Of course I took ownership because that's how I am wired - not because of some corporate culture initiative.
Facebook is so tied to Zuckerberg as a person that Zuckerberg's mid-life crisis is facebook's mid-life crisis. Facebook as a product has basically reached maturity, and it makes perfect sense that the company uses the cash they're throwing off to pursue other bets. But strategically refocusing the entire company on AR/VR is just bizarre. It damages the existing business which is still hugely valuable, it ties the new business to an existing reputation which is abysmal, and it makes the chances of success tiny - because you don't need to make something new that works, you need to make something new that justifies a trillion dollar market cap.
https://www.reddit.com/r/navy/comments/gcrvry/are_sailors_st...
Might as well hear a pilot tell you the itinerary for the flight you're on was changed to the side of the tallest mountain in the range the plane had fuel for--and there was no need for the parachutes tucked behind the bathroom in the very back. You could call it "the Kool-Aid moment."
It's a beautiful gift.
I can't get the "Is this good for the company?" scene out of my head[↓]. Maybe Zuckerberg is trying to set up the perfect environment for Office Space 2?
And what is the difference between a rip-off and an homage? I think your underlying feelings leaked through what would have been an otherwise reasonable comment.
* Change the name of it
* Change (brand) color(s)
* Modify icon (slightly) and have it as the major news of a release
* Do something seemingly stupid to get press coverage
Edit: MANGA? MAGNA?
MAAAN
Facebook is betting on people's lives getting worse, partly because their original product has done such a great job of making that a reality for the last decade.
My first reaction was "So, where does you family fit into all this?"
This sounds like someone who read the history of WeWork, but skipped the part at the end.
A guy who gives out business cards at the start saying "I'm CEO Bitch" and then takes over the world is probably surrounded by complete "yes people" at this point.
Everything about the Metaverse pivot smells to me like a team that thinks their best interest is to just agree with the Emperor.
You know CEX the train company — they’re CEX workers.
I’ve worked in the tech industry for 8.5 years now — including two as an “Amazonian” — and those are just as cringey to me as they ever have been.
- alienates you from outsiders
- costly signal of in-group membership
- breaks down your sense of self-worth
- creates a false group consensus
evergreen dalrymple quote:
>the purpose of communist propaganda was not to persuade or convince, not to inform, but to humiliate; and therefore, the less it corresponded to reality the better. When people are forced to remain silent when they are being told the most obvious lies, or even worse when they are forced to repeat the lies themselves, they lose once and for all their sense of probity. To assent to obvious lies is in some small way to become evil oneself. One's standing to resist anything is thus eroded, and even destroyed. A society of emasculated liars is easy to control.
this isn't just limited to communism, it's a pathological feature of many groups. your embarrassment is a feature not a bug.
Meta (and all social networks) rely on us giving opinions on any and everything we see.
"At Facebook, we have finally created the perfect high-tech workforce: genetically engineered apes that we call 'Metamates'. Tireless. Genius intellect. Loyal to the death. And...completely non-unionized!"
"Inmate" used to encompass things like "hotel guest" and "hospital patient".
Meta doesn't really have a good track record here, either. But ten years is a long time...
Mind you I'm often wrong about this stuff, I thought the same about the Apple watch.
(Not to be confused with Manta Rays)
There will probably be something like meta-verse that eventually gets popular, but I suspect that success is not going to be something achieved by throwing money at the problem.
> Zuck says employees are not supposed to “nice ourselves to death”
Was that ever a thing at Facebook?
Which reminds me of the "Hello, death" Coke machines[1].
[0]https://maoridictionary.co.nz/search?&keywords=mate
[1]https://twitter.com/waikatoreo/status/1051264259089264640
edit: Welcome to the Meatverse
"They made the machines. That's what I'm trying to tell you. Meat made the machines."
"That's ridiculous. How can meat make a machine? You're asking me to believe in sentient meat."
Such a good story. For anyone interested:https://www.mit.edu/people/dpolicar/writing/prose/text/think...
He really has no idea what acting natural is, his whole life really is just tied up in "They just give it to me, the dumb f----". Regardless of how much power/money he has, that feels sad.
I've never really thought about about it in quite that way before, but there is a weird way in which Zuckerberg comes off as genuinely tragic character. Which is really odd, him being a wildly successful billionaire and all.
It is certainly popular enough in the Seattle area at places that are not Microsoft. There are enough ex-MSFT people floating around (really, a lot of them) that you hear it often.
For all the other comments, as an employee, would you really care?
It might sound dumb, but it’s also fun, self-deprecation humor if one worked there.
This is Meta's way of keeping you in to continue destroying lives.
Similar deal to most other corporate culture.
Similar to: https://www.urbandictionary.com/define.php?term=Metamour
But do such targeting ads" are legal ? ;)
The chapter on the bozos is worth the cost of the book alone.
"Facebook is full of true believers who really, really, really are not doing it for the money, and really, really will not stop until every man, woman, and child on earth is staring into a blue-bannered window with a Facebook logo. Which, if you think about it, is much scarier than simple greed. The greedy man can always be bought at some price, and his behavior is predictable. But the true zealot? He can’t be had at any price, and there’s no telling what his mad visions will have him and his followers do."
"Of all the tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It may be better to live under robber barons than under the omnipotent moral busybodies. The robber barons cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end, for they do so with the approval of their own conscience.”"