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It's not really a fair comparison ... Google has millions of users already and it's completely frictionless for them to adopt yet another available service. Facebook and Twitter had to sign up brand new users.

I'm perhaps a perfect example ... I don't have a Facebook or Twitter account at all. But I did sign up for G+ in July and do occasionally use it.

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And yet, buzz and wave had dismal uptake, whereas G+ appears to be very successful by any metric.

Also, how does "fair" play into anything?

I missed the part where they promoted buzz and wave with a giant animated arrow on the google homepage

I actually agree that it's not a fair comparison, but they did make Buzz an opt-out component of Gmail. No, it's not an arrow on their front page, but what you seem to be getting at is also not completely correct.

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