What Belongs in Your Basic Bundle?

Core idea:

"I’ve seen three considerations that drive the successful adoption of the biphasic monetization strategy. First, companies need to prove the benefits of this biphasic monetization strategy by qualifying new services against 13 attributes that make up what I call the Unified Subscription Adoption Model (USAM). I developed the USAM as the first hybrid framework for assessing the end-to-end potential of subscription offerings, combining two widely recognized technology and product adoption models, but adjusting their core attributes to better match the idiosyncrasies of subscription-based offerings. Second, new features/services need to be added over time to maintain or increase the overall price of a given subscription bundle. And lastly, companies need to take into account how susceptible the demand for a given offering is to changes in price."