> Wouldn't you expect that a company operating on free market principles went for a good but cheap option?
In an ideal competitive free market, there is no “good, but cheap” option; the marginal cost equals the marginal value delivered.
In an ideal competitive free market, there is no “good, but cheap” option; the marginal cost equals the marginal value delivered.
What unique value does Tim bring to Apple that someone else can’t? Apple has been missing Steve Jobs’ pedantic attention to detail for a while, perhaps Apple would actually be better off with someone else? But they aren’t going to try because they don’t want to spend the effort looking.