I guess the VAT situation must be different in other parts of Europe. I'm in Ireland and prices are usually advertised as ex-VAT if customers have a VAT bill they're paying themselves (because they charge VAT). That isn't the case for Irish devs which is why it's noisy for me.

One other thing I noticed: I suddenly got lots of emails from promoter because the search terms I used were too broad. I have a google alert "switch multi user browser ipad" which works well, but promoter emails me every time any of these terms appears. I couldn't find a way to correctly match articles containing all those terms (is that possible?), so I had to disable it by entering a random string in the search field.