Yep, this will really speed things up.
Instead of scanning items on the way out, (i.e. "beep...beep...beep...beep...beep") people will scan as they shop "okay... just line up the cameraaaa... hmm it's not seeing it, turn the phone a bit... oh i beg your pardon hang on [moves out of the way of another shopper who also wants a can of baked beans]... [phone grabs barcode]... ah finally... beep." - one can of baked beans purchased.
Can't wait!
Also, given how fragile self-scanning checkouts are - presumably calibrated to prevent shoplifting - how will scanning stuff yourself and then walking out with it be acceptable to supermarkets?