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I have wondered this too -- honestly the big co's best strategy is either: truly hire you with an upfront bonus or wait for you to die out and pick up the pieces. Those that go for flashy deals to fly with the stock price seem to suffer from what you note above.

Heck you could even say the Amazon Whole Foods Acquisition was a loser -- they haven't leveraged the store network like Walmart has.

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>Heck you could even say the Amazon Whole Foods Acquisition was a loser -- they haven't leveraged the store network like Walmart has.

As someone who was a regular at Whole Foods even before the Amazon acquisition, from my viewpoint, it has been a win-win.

1. The online shopping experience has been amazing from the Amazon site/app. Target comes close. 1.a. The free delivery for Prime members was an awesome perk while it lasted and definitely made me buy from WF more than the alternatives I have.

2. I get 5% from the Prime card, I actually am incentivized to shop more at WF.

3. Amazon wise I can safely pick up my packages from the nearest store.

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