It reminds me of the "Tenryuubito" from One Piece, elites who put their heads in bubbles to breathe only their own air because they are too good to breath the same air as the common folk, but its kind of the inverse. They'd like the common folk to wear the "bubble" which will inevitably convey implicit connotations of inferiority. "Nobody wants to see your face".

https://media.giphy.com/media/aSeNfB1aAO7rG/giphy.gif

I couldn't handle the meta commentary of trying to watch that video. Microsoft azure adds periodically covered half the screen. When the music video hit 2.5/ 5 min it paused to give me give an actual drug video commercial, and I closed the window.