If Zynga can reinvent itself as a company that gives a shit about game quality, then I'll cheer for their success. What they represent now is something of which I can whole-heartedly say that I'm glad to see any signs that it's starting to die.
In 1995, Chrono Trigger (a game built by a team of leading artists and designers, not based on "analytics" regarding how to sap the energy and attention of half-bored people) came out. It had a story, there was a sense of progress because the game kept evolving and the challenges got harder (imagine this!) and after 50 hours or so, the game was completed and you went the fuck outside and rode your bike or went swimming. You could New Game+ to beat Lavos at different points in the story and level up to 99 if you really cared, but that was pretty rare and even then, the game came to a close. Also, the game involved a lot more thought than the mindless click-here-click-there of these Games For Idiots like Shartville and Mafia Whores.