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This reminds me of the "Think Different" ad that Steve Jobs totally took complete credit for, but it was actually from an ad agency as well.

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Write up on that ad campaign and working with Steve Jobs on it from Rob Siltanen, creative director and managing partner at that agency at the time:

https://www.forbes.com/sites/onmarketing/2011/12/14/the-real...

He makes the case that some of the quotes from the Isaacson biography aren't true, like this one:

"Jobs, who could identify with each of those sentiments, wrote some of the lines himself, including “They push the human race forward."

Edit: Yes, I'm agreeing with you..

Yes, this article came out AFTER the biography and after Steve Jobs passed away, to correct the information in the biography.

in what sense did Jobs take credit for that? Apple worked with the agency, but I've never seen anyone claim an agency wasn't involved. I've seen the reverse, the story of the long collaboration of apple and their ad agency.

Read Steve Jobs' biography, he took full credit. This was the "reality distortion" field that people accused Jobs of. He would walk in and tear an idea to shreds and then turn around and tell everyone that idea was his. He would do this routinely. Probably not on purpose, maybe he forgot it was someone else's idea, but he definitely did this very often.

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