Coinbase hired a new CMO. When that CMO joined, she decided to go with a different agency.
A QR Code in a commercial is not novel, making the entire commercial a QR code is. Sounds like Martin Agency presented a commercial with QR codes, not a QR code commercial. Unless Martin Agency shares the slide, It’s impossible to claim it was MA’s idea.
It sounds like her reply is the result of the Coinbase CMO cutting ties with her company.