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I have created two small ARGs, Faceless Invasion and FCLSNY. Since then I have spent extensive time researching the genre, trying to figure out how & why it is effective. I'd be happy to share what I know if your friend has some specific questions.

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awesome. is faceless invasion the same one as this:

http://en.wikipedia.org/wiki/The_Faceless_Invasion

Let's connect offline. jason [at] publictivity dot com

Wow, if this is the one this sounds cool... I live in Montreal and would love to try this out.

Unfortunately, that was a one-time event. A great time was had by all, but I am no longer living in Montreal. It will continue, but in another city and in a completely different form. Faceless Invasion is a broader organization, and each game aims to be both subversive and unique.

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