So, if it's not coding, not even HTML coding, then this isn't about websites. It's how much do you charge for a PSD file. In my experience that's a pretty useless metric. Converting a PSD to HTML can be trivial if you just use an export tool, or it can be incredibly time-intensive if you do it by hand and turn it into something dynamic.

I haven't had a straight-up "Design me a website" contract in years - it's always been applications, or a Wordpress theme. Is there actually still a market for simple static web sites anymore?