I think they are ugly, clumsy and annoying because the companies that are forced to show them resent that and want it to fail. It feels like they’re saying to me “Look at this horrible thing I’m forced to present to you, I’m not letting you read what you’re here for until you go through the most annoying way of responding”
It should be a browser feature but chrome has dominant market share and why would they do anything in the interests of their users’ data security (which of course jeopardises their adtech empire).
We need a better browser…. Don’t say Firefox. Brave could be it I suppose.