That is not what I asked though. Every experience is subjective. I’m asking how they envision this being a good business model. Every bootcamp grad who can whip up a database backed web app can build a note-taking application that covers the major features. There is literally no defensible moat here and the incumbent is giving away theirs for free. What feature will you compete on? There are limits to how much innovation you can add to “storing rich text in the cloud”.