Isn't the cost different? Asking in earnest, it's been years since I've been big into gaming. I remember xbox avatars charging a couple dollars for an outfit, whereas a typical casual outfit for me would be 50 to 70 dollars
https://win.gg/news/how-much-does-the-drow-ranger-arcana-rea...
Oh, and most of the additional battlepass rewards are just temporary.
[0] https://liquipedia.net/starcraft2/IEM_Katowice/2022#Playoffs...
The difference is accessibility and optionality in the digital world.
I could absolutely see people spend more on digital goods than physical goods.