Why would Amazon be on wordpress.com? That's not for real is it?
For a company as large and successful as Amazon to launch a product on a default blog template under their domain? That's like launching a product on Blogspot, with that 'circles and dots' theme or whatever: it looks unprofessional.
Edit: this is a more branded description: [Amazon Help](http://www.amazon.com/gp/help/customer/display.html//ref=amb...). No video though.
I mean they aren't even using an amazon subdomain or their own domain - it all looks like an afterthought someone had this week "oh yeah we should have a blog, where can I set one up in a few minutes".