Classic counterexample being Tim’s predecessor, Steve Jobs who took Apple from the brink and changed it into the most successful company of all time.
I think the Dutch East India Company still holds that crown.
Maybe it makes more sense to hire a designer like Ive as CEO.
Also making huge gambles on things like M1 / Apple Silicon show that Apple is still innovating and leading the way - even in spaces that were starting to be stagnant.
Let’s also not forget hugely profitable hardware lines under Tim such as Apple becoming the number 1 biggest watch retailer by revenue, and dominating the wireless earphones market (which it pretty much established itself too).