Note that the Maidan revolution was driven from within, as far as I know, not forced on the people from without.
I just would not intentionally target the _common_ Russian people as much as it can be avoided. Hurt the oligarchs, Putin, anyone who is actually helping him, etc.
It won't be painless for the common Russian people, and we can't really help that. But targetting them is just hurtful for no benefit.
It's absolutely a last resort, but this is the highest stakes game in existence and there is no time to mess around.
I'm not too familiar with history but IIRC most empires fall when they lose internal cohesion or get invaded by a bigger empire. The only alternative to an internal revolution is an invasion (AFAIK). That's not feasible with MAD. Alternatively you can just give them what they want. For how long you can keep that up is the question tho.
Will the common people be affected? Yes. But that shouldn't be the goal.
> This perception that ordinary people should be immune to the actions of their governments is weird. Civilian opposition to their government is what prevents unnecessary wars. It's not other's duty to fix your country. Civil unrest is the only way to prevent war and a lot of bloodshed.