MSRP is wrong, the console is worth around $750, this would match the inflation adjusted price of home entrainment consoles for the last 40 years. In both of our views - maybe ironic to you - it would be more ethical to diminish the returns of scalpers by having the price correct in the primary market to begin with. The only reason it hasn’t happened is because Sony doesn’t want the vocal backlash especially when they drop the price to $200 just a few years from now.
As long as the primary market chooses to misprice, all the symptoms - like all the startup partime retailers you say aren’t providing a service - are completely benign. Extracting value isn’t unethical, to me that is blaming Sony’s “make work” program (the mispricing) as unethical, taking us back to square one: charge the correct amount.
I’m not here to agree, I’m completely fine with that disagreement and it doesn’t end the conservation at all, I’m here to elaborate.