I understand it was all about cost and complexity, token ring was superior technically, but as ethernet prices dropped steadily over the years, and its cheaper collision detection approach turned out to usually be "good enough" (especially with the advent of smart switches that made collisions less of an issue), the balance switched in ethernet's favour.
Token ring cost 5-6 times as much, and required a special MAU device (the thing that sat on the ring). Then the actual networked computers had a point to point connection to the MAU. Special cabling, not just twisted pair. IBM charged a lot for anyone else to licence the tech.
Token ring was clever and worked well though - a heavily used 10Mbps token ring network was far faster than the equivalent ethernet network due to no collisions.