The customers ranged from small independent and solo publishers through to global media companies. It didn't matter the size of the customer, we always struggled with onboarding them in an efficient way that also made them feel wanted. We also struggled with creating the expectation that our team would do everything for them, which eventually led us down the dangerous path of taking on more and more services work, which is a trap.
How does Onboard help with that kind of trade-off?