I am a longtime proponent of PC gaming, although I do own a PS3 and Xbox 360. But the cost of getting a top-notch gaming rig is high. I've been building my computers from scratch since 1998, the last rig I built was just this past December and ingest parts alone a cost approximately $4000. If you were to buy what I built retail you can easily spend $7-$8000. However there are less expensive options out there. I think it's an indisputable fact that PCs outperform their console counterparts in just about every area. One area consoles excel in is the social experience. You do have a lot of options and PCs but the experience is not as streamlined as the Xbox 360. However from what Microsoft has been saying Windows 8 will blend the Xbox 360s and PCs social experience seamlessly. Love the wait-and-see. Interesting article though.