Wage inflation in developing countries is much more of a problem for Larry than "boardroom etiquette".
Wage inflation in developing countries is much more of a problem for Larry than "boardroom etiquette".
As for the other side, there's not just the issue of who builds for them but who builds with them. If the industry perception of Oracle becomes establised that they're awkward, litigious and have an attitude problem, who's going to buy the licenses and build products against their platform?
I don't think they have a reputation for being awkward with their own customers/partners/etc; they're unashamedly merciless with competitors, and this is well known. In the enterprise sector the two categories often overlap, but then again in those circles being a shark is actually considered a good thing anyway.
At the moment their target is squarely HP, like SAP before them, and this is what it means. It's actually mildly amusing, if you've followed the whole saga with Apotheker living on a plane etc.
I'm sure they are targeting (who they think are) their competitors. I see and hear good things about their technology. I don't doubt the management culture of some organisations would count it as to their credit that they act 'forcefully'.
But still, there surely has to come a tipping point beyond which aggressive nastiness and cockiness works against, not for them. It's not relevant for me on several grounds but this is one more black mark against Oracle's culture for me that would discourage me from working with them and make me wonder what it'd take for them to do something similar to me.
The "enterprise" world is full of sharks, Oracle is just one of many.