The Ukranian government seems to be very media-savvy, but for me this is noise compared to signal (important government declarations about the conflict, not about income tax on seized equipment), I feel like saying "My god man, can't you be a little serious, there's a fucking war going on!".
(And there seem to have been a lot of them; those interested can follow along on https://twitter.com/UAWeapons who post identifying captions in English. As always, take with a pinch of salt.)
It also shows that the Government is still able to work, also an important signal to the country.
Also, Russian soldiers are dying too. It is fair to guess they are more likely to die then become POW.
It is not like average north Korean would routinely watched Marvel movies.
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