> “One thing that we have learned is that piracy is not a pricing issue. It’s a service issue,” explained Newell during his time on stage at the Washington Technology Industry Association's (WTIA) Tech NW conference. “The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.”
https://www.gamesradar.com/au/gabe-newell-piracy-issue-servi...
I subscribed to the New York Times once and it's nearly impossible to cancel. You have to call up a phone line and from memory, it takes ages. Given that, I would never subscribe again, even though I've considered it.
As such, I "pirate" New York Times articles because the service sucked, not because the price was an issue.