It would cripple them too. Being rich is only relative.
Given the trade surplus they have been running for years- well over $3 trillion worth total held in their foreign exchange reserves- I suspect they know (or believe) they would weather the sanctions better than we would.
See: Disney, Apple, Nike and dozens of other large corporations all cut off Russia over Ukraine, yet maintain healthy relationships with China despite all of the horrors reportedly committed against the Uyghur Muslims.