This seems good for Ford not necessarily good for prices. A customer order is lower cost to the manufacturer and dealer as the vehicle doesn't need to be in inventory.

Thus, you can sometimes get a lower price by ordering from the factory (dealer is passing along this savings) than buying from inventory. Not to mention this also eliminates price competition amongst dealers. Some dealers take a loss on sales to earn manufacturer incentives.

Service however is where they make money, and as time progresses and cars are more software based and self-repair becomes impossible - total cost of ownership goes up.