This study seems so useless. For starters, they restricted it to one race. Next: "All the accounts used pictures of ordinary looking people.". Seems rather subjective, no? And finally: "But curiously, the vast proportion of matches came from men, whether for the team’s male or female profiles. 'Even though the male:female ratio in our dataset is roughly even, on average, 86% of all the matches our male profiles receive come from other men,' say Tyson and co." Clearly these people have never used Tinder before. If a man on Tinder is not homosexual, he will not be shown pictures of other men, and will not appear in the pictures of homosexual men. So basically the conclusions they draw are from a scenario that isn't even close to the real world. This is the point where I stopped reading. Sad to see how much Technology Review has degraded in quality.