As someone who works in a related field I really want to understand this problem better.

However, I am struggling with this article as it continues to state that the problem is UX and feature based without giving any examples of what makes them male focused or what a potential missing feature for women might be.

All the gendered examples they gave were more about branding, sales and positioning, which I agree should be resolved but is more of a marketing problem to solve than a product one.

How could someone who has more influence over product than brand make an impact here?