If the goal was to interrupt commerce - I guess it was interrupted for a day or two.
But now:
- Russia is pushed to double efforts to achieve independence from Western infrastructure
- Freedom advocates in the West now have very clear example, that even SSL certs can be used to silence (to cancel) anyone
- The next logical step for Russia (I think they are doing it already) is to build it's own SSL infrastructure. And probably DNS, too. West probably not going to trust it, so it will result that people in the West and in Russia & East will have limited means of communication (China scenario), which is net negative for both Russia, but negative for the West, too.