Shame on me, but I don't follow Facebook's announcements about privacy enough - it never even occurred to me they'd deny something like thi Just like Google started out monetizing the semantic graph (and providing them an superior search engine in exchanges is their goal. I thought that was the whole point, and the reason behind the $80B valuation (ads served in a Google like way using the social graph instead of the semantic graph). It just follows that this would require a certain degree of integration between ad partners and user tracking.
ps -I'm not trying to single you out and lay the blame for all my gripes with Facebook on you, I hope it doesn't seem that way.