It was pretty crazy though when movies were like $99 on VHS.
Of course, I'm also old enough to remember seeing a single Japanese import of "Wings Greatest Hits" on compact disc for like $300 in a high-end audio store.
And going further off topic, I remember that when the CD was released and cost around $20, the record companies assured us the price would drop to that of the vinyl record (which was often about $12 or so at that time).
There have always been some sort of price games in the entertainment industry. When you have the rights to an artist, finding the same thing cheaper somewhere else just isn't an option.
Well, except for piracy. I also remember a store in the college town I went to that rented records (and CD's?) and sold blank audio cassettes....