"- Lots of things are software intensive these days. This is not unique to EVs. Why single those out?"

Very much this. The description in the article sounds like owning a laptop vs a desktop pc. People don't care that they can't upgrade their car if they're just going to get a new one every three years anyway that has better features and twice the range. It's not how I buy cars, but the majority of car buyers don't buy cars like I buy cars.