For me, Souls was about From Software doing something against the grain, breaking out of the mold and being rewarded for it.
They made a game that was actively user hostile - brutal difficulty, gimmicky instakill traps, lost progress for dying, "no story". You can't even pause the game to change gear/use items (even if you're offline), limited fast travel and lots of backtracking.
All of these superficially seem like a bad idea and most of them can be rectified to make the game more accessible but to me, when you concede on all these you water down the overall creative output. Bit like how every MCU movie now feels the same because they all use that Disney formula to derisk every film to make sure it has mass appeal.
Let's also not forget - Demon's Souls was arguably not an AAA game, it was a niche rpg inspired by ghouls and goblins. From Software don't owe people anything - sometimes it's ok to make a game the way you want it because that's how you want to make the game. We can let the market decide whether we should reward that or not.