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In the corporate world, native or advanced English speakers who might use such loanwords may sometimes be told to knock it off and stick to using a restricted list of very basic English words, about a thousand of them. Rather than getting ESL speakers up to speed, get everybody else to use this 'LCD English'. It's all very demeaning, but if you're adhering to this you'll find that ASCII has you covered.

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What if you want to write the name of an ESL speaker, who might well come from a country where names often don't only consist of ASCII characters? Or do they tell you to knock that off too?

Don't get me wrong, I'm not defending this "ASCII is good enough" mentality. But in the sort of environment where management is telling people not to write words like 'naïve', it's likely that somebody named Jìng is going by 'Jing' or 'John' in the office, if for no other reason than because their boss can't be bothered to figure out how to type ì without copy-pasting it. This has been my experience anyway. This sort of corporate international accessibility seems to expect concessions from everybody.

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