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Or fudged up the methodology... show them a fridge with a display, ask them "does this look exciting to you?" (without context), they say "yes", "ok thank you, bye, ... next!"

Walgreens reportedly put millions into Theranos. Seems like at some level there must be a lot of pressure to be "innovative" and a lack of understanding how to do it.

Sounds like they surveyed 9 members of the marketing and MBA class team and one software person.

This comment reminds me of a brilliant commercial from many years ago, where Trident parodied the X out of Y approve meme: https://m.youtube.com/watch?v=xAVALXH9nxU

That 90% claim sounds like a bare-faced lie to me.

Can't lose that sweet Walgreens contract, right?

Marketing wank.

Nothing screams failure like appearing on media lying about how everyone likes you so much.