So, the only thing really inherent about our price point is that we're selling compute by the rack: as it turns out, a whole rack of server-class CPUs (and its accompanying DRAM, flash, NICs, and switching ASICs) is pretty expensive! But this doesn't mean that it's a luxury good: especially because customers won't need to buy software separately (as one does now for hypervisor, control plane, storage software, etc.), the Oxide rack will be very much cost competitive with extant enterprise solutions.
Cost competitive as it may be, it doesn't mean that it hits the price point for a home lab, sadly. One of the (many) advantages of an open source stack is allowing people to do these kinds of experiments on their own; looking forward to getting our schematics out there too!