OK, if this is coming, how do we block it or send bogus data?
Strangling it to death with ad blockers isn't working (or at least is doing less than the self inflicted damage being caused by mismanagement over at Google).
How can we make its output completely wrong, instead of just incomplete?
I'll happily stick a "do not track” header (or the new one) on the bogus requests. In my book, they've been warned to back off at that point, so any bad outcomes from tracking the requests are on them.