We're building the most comprehensive, but still easy-to-use analytics tool out there. Specifically useful for SaaS businesses that want to collect and unify marketing, product engagement, sales, and subscription revenue data.
I've seen tons of similar analytics products pop up in the last year and have avoided them all for having out-of-country data storage (and usually less functionality, etc). With how volatile data-related laws have been in the EU the past few years, IMO it feels risky to try to store anything there, let alone view it as a feature!
The fear is that you would now have to adhere to those "strongest laws" by hosting your data there.
Fewer jurisdictions is almost certainly going to be easier, and these options offer that for the European market.