This site does a really bad job at explaining why I should use this product. It looks like they are trying to hard.
"Excited to start taking Snarflorvex? Yabba dabba doo, we are too!!1! In case you're wondering, Snarflorvex is a topical hernia medication...."
Like the goal of Hugo: "With its amazing speed and flexibility, Hugo makes building websites fun again." (It didn't, I couldn't get past the fact that the docs were hard to understand.)
I think tools need to focus on clear description of feature sets and leave the decision on what emotions to have to users.
But, scrolling down, I saw it said it was a static site generator. I'm still sticking to my own for now.