Thanks for your reply! That is very true, the advertising is coming from a third party that focuses on the niche market of pregnant women and new parents. All of the hits are from Sweden since the site is in Swedish.

I'm very open to the idea of an affiliate partnership, but I must say that I'm cautious since a many online stores advertise on the site (which generates extra revenue separate from the third party)

I would very much like to look into it. Not sure if there's a DM feature on HN, but if you know of companies that would be a good fit then I'd like to explore the opportunity with you. Thanks!