ENS [0] seems to be a use case here [1][2] and even the concept can be used by merchants for users to donate / pay towards verified names e.g: (myshopname.eth) rather than 0x123..cdef. That still isn't an example?

I mean, I can even see that in reputable payment services like Stripe, BitPay and Coinbase Commerce in the future.

[0] https://ens.domains

[1] https://www.skiff.org/updates/skiff-ens

[2] https://www.skiff.org