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This reminds me a little of Steve Jobs, his endeavour and strategy for NeXT, with their own factory in California.

Perhaps Testla will have the same fate as NeXT, bought by an auto giant if they fail to go mainstream with their expensive, though great, cars.

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I think they'll have a worse fate than NeXT. When the time comes for electric cars to go mainstream, the big car companies will just muscle in on Tesla's territory -- there's no need to buy them since (as far as I know) they don't own any of the key parts of the technology.

Tesla might survive as a niche manufacturer in the long run, but their small head-start in the electric car game isn't enough to make up for (say) Toyota's huge existing infrastructure.

they are expensive if you compare to a civic....but the exotic look pretty much makes you compare it to the high end exotic looking cars like the Audi R8

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