Why the Era of Free Stuff Is Ending
usnews.com
usnews.com
I have no idea if I am a profitable customer or not, though. My guess is that the profitable customers with Prime purchase very little or a lot. I don't think I fall in either of those categories (though I might before Christmas is over :).
The one thing that connects all the examples offered (except possibly Amazon) is that the firms listed are old, entrenched players in industries facing real challenges to their basic business models. The companies listed are digging in their heels (and hooks), billing customers rather than driving real innovation.
I don't think any airlines were seriously considering offering free flights based on ad revenues, nor are there any plans to offer a paid version of the Linux kernel source.
Free makes a lot of sense when the product you are delivering is eyeballs, the world is transitioning towards an abundance of natural resources, and towards a scarcity of attention. There are certainly exceptions to the trend but the macro trends are very clear, this is why even with insane oil prices Apple is a more valuable company than Exxon. Exxon provides resources, Apple provides a conduit for attention.
Even taking peak oil into account, there is only a certain price to which oil can go and after which we make a huge investment in another energy source. As we switched from whale oil to crude oil, we destroyed our whaling fleets and started building oil derricks.
Netflix has been planning on doing this for years. It has nothing to do with the economy.